The Value of Neutral Ground

 ⭐ In business, setting matters.

A meeting at one company’s office is never neutral. A meeting in a busy city creates pressure, noise, and distraction. And a restaurant — however elegant — is still public. People listen. People watch.

Sub Rosa exists for the opposite reason.

Here, entrepreneurs and decision-makers can speak clearly, without audience, without politics, without the subtle power imbalance that comes with “your place” or “our place.”

Neutral ground creates honest decisions. It gives people space to think and to negotiate without performance.

That is why Sub Rosa works.

Because clarity requires distance.

And because a confidential venue in Piemonte does what a boardroom in Amsterdam or Milan never can.

Neutral ground creates honest decisions.

That is why Sub Rosa works.

Bringing Dutch integrity to Italian soul.


Joan D. Mulder, international lawyer


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