Straightforward & Executive

 

Between Two Countries — And Why Sub Rosa Exists

For years I’ve lived and worked between two worlds:

The Netherlands, where structure, clarity and efficiency are second nature --

and Italy, where relationships, intuition and context carry the real weight.

What I’ve learned is simple:

business doesn’t fail because people are incompetent;

it fails because cultures don’t understand each other.

When I registered my Dutch business, the intention was never “just legal consulting.”

It was impact.

Bringing two business cultures closer.

Making cross-border decisions easier.

Reducing the friction that slows down international work.

Helping Dutch entrepreneurs understand Italy — and Italian entrepreneurs understand the Netherlands — without losing time, money, or trust.

Sub Rosa grew out of that same intention.

A small, discreet venue in Piemonte where professionals can meet without noise, pressure, or theatre.

Neutral ground — something Italy rarely offers, and something Dutch professionals often need.

I am not a mediator, nor a diplomat.

But living between these two systems for years has made one thing crystal clear:

Europe only works when people understand each other.

My work, whether legal, strategic, or through Sub Rosa, is built on that foundation.

A Dutch jurist in Northern Italy.

A quiet house in the hills.

A confidential room where decisions can be made without cultural misunderstandings in the way.

Sometimes impact starts small.

This is mine.