Data farming: when convenience quietly becomes ownership

Lately, a new icon suddenly appeared on my WhatsApp home screen.

No announcement. No explicit consent. Just… there.

An AI assistant from Meta Platforms.

It looks harmless: an extra button, a smart helper.

But it points to something much bigger: data farming.

Data farming isn’t just about collecting information.

It’s about turning our conversations, searches, preferences, and behaviors into commodities.

Not once.

Continuously.

And usually quietly.

We live in a time where:

– features are added “automatically”

– opting out is often harder than opting in

– updates happen server-side, outside your personal settings

– AI tools appear without clear explanations of what is actually being stored

That’s not a conspiracy theory.

That’s the business model.

Platforms like WhatsApp and LinkedIn don’t primarily exist to help us — they exist to collect, analyze, and monetize data.

The real question isn’t:

“Is AI useful?”

The real question is:

who owns the context of your life?

Privacy isn’t a luxury.

It’s autonomy.

And autonomy rarely disappears with a bang.

It fades through small icons.

Through defaults.

Through silent updates.

My personal rule is simple:

If something appears without my explicit consent,

then it doesn’t belong to me.

Maybe it’s time we all take a closer look at what we use “for free” —

and what we quietly give in return.

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